Privacy Policy

Privacy Policy

Updated October 2023


1) Privacy Commitment

Luna Liberty Pty Ltd (ABN 67 670 884 214) and our associated entities (“we”, “our”, “us”) are committed to protecting your privacy rights in accordance with the Australian Privacy Principles (APP) in force under The Privacy Act 1988 (Cth), or in the United States of America (USA) under the U.S Privacy Act 1974 and within the State of California in the United States of America (USA), under the California Consumer Privacy Act 2018 (“CCPA”) and California Privacy Rights Act 2021 (“CPRA”) and if you are in a country that is a member of the European Economic Area (“EEA”), your rights to privacy are protected under the General Data Protection Regulations (“GDPR”) and ePrivacy Directive (2009/136/EC).


This privacy policy sets out our commitment to protecting the privacy of your personal information that we collection through this website, or directly from you. In accordance with the privacy laws which place strict requirements on us to provide transparency on how we collect and use your personal information, how we store your information securely and allow you to easily access your personal information to check and update your personal information.


2) Privacy Consent


Please read this Privacy Policy carefully. Please contact us if you have any questions - our contact details can be found on our Contact Page or at:


Mail: Luna Liberty Boutique Pty Ltd, Unit 2/171-183 Main St, Montville, QLD 4560

Phone: +61 414 954 687



You providing us with personal information indicates that you have had sufficient opportunity to access this Privacy Policy and that you have read and accepted it. By using our products and services, you agree to this Privacy Policy and consent to the collection and use of your personal information in accordance with our Privacy Policy. We reserve our rights to amend, remove or vary this Privacy Policy at any time without notice, so check this page regularly to take notice of any changes we have made. 


If you do not wish to provide personal information to us, then you do not have to do so, however it may affect your use of this site or any products and services offered on it.


3) Collection of Personal Information


The type of information we collect, maintain, store and use about you as our customer, both online and at our store/s, may include:

  • name;
  • contact details including email address, physical address and mobile phone / SMS number;
  • marital status and anniversary;
  • gender and date of birth;
  • demographic information such as postcode;
  • shopping preferences/selections, activity details, interactions, transaction details and opinions;
  • payment information and purchase history;
  • information required to verify your identity;
  • statistics about site visits, domain name and time and date our website was accessed (such a cookies) and
  • any other information requested on this site or otherwise requested by us or provided by you from time to time.

We do not collect sensitive personal information, such as health, race, and ethic origin, unless we have your consent and the information is reasonably necessary for one of our functions or activities (such as if you are involved in a health or medical incident at one of our stores and unless we are required or authorised by law to collect that information). 


4) Cookies, Analytics and Remarketin

As with most online businesses, we may log information about your access and use of our site, including through the use of internet “cookies”, your communication with our site, the type of browser you are using, the type of operating system you are using and the domain name of your internet service provider. A “cookie” is a small software message sent to your web browser by our web server. Cookies enables us to track and save information about your use of our websites, online products and services.

  1. We use cookies to gain statistics on which areas of our sites attract traffic and to also improve and customise your experience and also the performance of our websites, online products and services. We use cookies to support you to serve ads based on past visits on our Website and alert us to the products and services we think you might be interested in viewing. We may do this in relation to your online account, as well as anonymously. The Luna Liberty website also uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
  2. If you do not wish to accept cookies, please decline the pop-up and adjust your settings in your browsers, however please note that some of our features of our website, products and services may not function if your browser does not accept cookies. Your consent to the use of Cookies if you use of our websites.


5) Your Opinion and Feedback

Your Opinion and Feedback: We may contact you to voluntarily respond to questionnaires, surveys or market research to seek your opinion and feedback. Providing this information is optional to you.

 If we receive your personal information from third parties, we will protect it as set out in this Privacy Policy. 


6) Collection of Personal Information

We collect your personal information for purposes as and only when necessary to fulfill your requests, including in the following ways:

  • To contact and communicate with you, about our products and services, competition results, special offers, and events which may interest you (including becoming a member of our Curators Club);
  • for internal record keeping;
  • for market research, quality control and business development including website development and gauging website traffic and trends;
  • to tailor and deliver personalised site content to you;
  • for marketing, value-added services including direct marketing and remarketing - including via electronic direct mail and SMS / text messages;
  • to run competitions or offer additional benefits to you; and
  • to send you promotional information about third parties that we think may be of interest to you;
  • to operate our loyalty program, the Curator’s Club;
  • to answer your questions and provide you with information and feedback;
  • To interact with you via social media and digital marketing;
  • To create orders, transaction records, accounts, tax invoices, receipts, delivery information from our providers;
  • To carry our administration, marketing, fraud and loss prevention activities.
  • To respond to complaints made by you; and
  • To comply with laws and regulations or to comply with directions given by regulators or authorities.


7) Use of Personal Information


We also collect personal information from you directly, at the time that you supply information to us via the Site for purposes as and only when necessary to fulfill your requests, including in the following ways:

  • if you contact us to subscribe to our membership, loyalty program such as our Curators Club, newsletter or SMS subscription and other products or services;
  • when you visit one of our stores;
  • when you make a purchase, submit an order, registration, requests, or application for our products or services (by phone, in person or electronically);
  • when you use any of our services including when you access our websites, or interact with us on social media groups
  • when you register with us by creating an online account;
  • when you interact with us during promotions, competition or special events;
  • if you are involved in an incident in one of our stores;
  • ask questions, or provide us feedback or comments (whether publicly available or not) about the Site or any of our products or services,
  • when you post a review or leave a rating or complete one of our surveys;
  • if you attend one of our functions or events;
  • any other time where you may supply personal information from us from time to time,

we may store your communications, including any personal data you include in them, so we can effectively respond to you.

If you do not want us to directly collect your personal data, please do not provide it to us. As a subscriber, you will subsequently receive email confirmation from us of your registration, welcoming you to our email database and allowing you to Update your Preferences and Unsubscribe from our list as outlined below.


8) If we are unable to collection your Personal Information


If we are unable to collect your personal information or you disable your “cookies” or privacy settings, some or all of the following may occur:


  • We may be unable to provide products or services to you, to the standard requested or at all
  • We may be unable to communicate or contact you to provide information about products and services that you have purchased or intend to purchase in the future;
  • We may be unable to tailor the marketing, promotions or special offers, events and benefits to you.


7) Disclosure of Personal Information to Third Parties

We may disclose your personal information to;

  • credit reporting agencies and courts, tribunals and regulatory authorities where customers fail to pay for goods or services provided by us to them;
  • courts, tribunals, regulatory authorities and law enforcement offices as required by law and our business advisors, such as accountants, lawyers or other professional service providers, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights or to the extent that is reasonably necessary, and
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you, including Google, Internet Service Providers (ISPs), IT system administrators, mailing houses, couriers, payment processors, data entry service providers and other third parties who collect data about traffic to the site. This may include parties located, or that store data, outside of Australia, including to our related entities overseas in the United States of America, Canada, the UK and the European Union.

Where we disclose your personal information to third parties for these purposes, we will request that the third party follow this Privacy Policy regarding handling of your personal information. We will not sell or trade your personal information to third parties for marketing purposes. The above excludes SMS / text messaging originator opt-in data and consent – this Personal Information will not be shared with any third parties. We do not share any of your personal information with Klaviyo SMS.

Our site may contain links to other websites of interest. We do not have any control over those websites. We are not responsible for or liable for the protection and privacy of any information which you provide whilst visiting such websites, and such websites are not governed by this Privacy Policy.

If there is a change of control of our business or a sale or transfer of business assets, we reserve the right to transfer to the extent permissible by law our user databases, together with any personal information and non-personal information contained in those databases. This information may be disclosed to a potential purchaser. We would seek to only disclose information in good faith.


10) Access to your Personal Information

You may access your personal information related to your use of our products and services by making a request to our Customer Care and Digital Teams at any time or clicking on the link at the end of our communications to access your profile online:


Mail: Luna Liberty Boutique Pty Ltd, Unit 2/171-183 Main St, Montville, QLD 4560

Phone: +61 414 954 687



Choice and Consent: Providing us with your personal information is optional to you. You can choose not to provide personal information. When you provide us with your personal information, you consent to the terms in this Privacy Policy, and to us disclosing or receiving your personal information for these purposes.


Your Provision of Third Party Information: If you provide us with third party personal information then you warrant to us that you have the third party's consent to provide this. If your request is unlawful or may interfere with the privacy of others, we may reasonable refuse to provide access to your personal information.


Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information direct marketing purposes, you may change your mind at any time by contact us at the email address listed on our Contact Page.


Access: You may request details of personal information that we hold about you, in certain circumstances set out in the Privacy Act 1988 (Cth). We may refuse to provide you with information that we hold about you, in certain circumstances set out in the Privacy Act.


Correction: We try to ensure that personal information we collect, use or disclose about you is accurate, complete and up-to-date.  If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us by email above or links provided on our communications to your Profile. We rely in part upon customers advising us when their personal information changes. We will respond to any request within a reasonable time. We will endeavor to promptly correct any information found to be inaccurate, incomplete or out of date. We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.


Pseudonyms and Anonymity: You have the option of using a pseudonym or remain anonymous when dealing with u so as not to identify yourself fully to us. We may be unable to provided services to you unless you disclose your correct identity.  If you are a candidate for employment, you must provide personal information that is true, accurate and is not misleading or deceptive.


Complaints: If you believe that we have breached the Australian Privacy Principles or your privacy in any way and wish to make a complaint about that breach, please contact us by email setting out details of the breach to:.


Phone: +61 414 954 687



 We will promptly acknowledge your email within 7 days and investigate your complaint and respond to you in writing within 21 days setting out the outcome of our investigation, what steps we propose to take to remedy the breach and any other action we will take to deal with your complaint. If you are not satisfied with the result of your complaint, you can refer your complaint the Office of the Australian Information Commissioner (OAIC) at or on 1300 363 992.


Unsubscribe: To unsubscribe and opt out from our email database, or opt out of communications, please use the unsubscribe button at the bottom of our email communications, SMS or contact us via email.


11) Storage and Security

We may hold your personal information in either electronic or hard copy form. If you provide your personal information to us electronically, we retain this information in our computer systems and databases. This includes via computer software programs, internet servers, and hosted internet solutions provided by third parties.


We are committed to ensuring that the information you provide is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure. We act to destroy or de-identify personal information that is no longer needed for any lawful purpose. Some of the steps we take to protect your personal information include: 

  • Utilising security restrictions on access to our systems such as two-step authentication, passwords, firewalls and anti-virus software;
  • External and internal security, alarm and other security systems to protect your personal information on our systems.

No information transmitted over the internet can be guaranteed to be secure. We cannot guarantee the security of any information that you transmit to us, or receive from us. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that personal information that we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.


12) Amendments

This Privacy Policy may be amended, including with changes, additions and deletions, from time to time in our sole discretion at any time and without notice. Your continued use of our site following any amendments indicates that you accept the amendments. We recommend that you check this Privacy Policy regularly, prior to providing personal information, to ensure you are aware of any changes, and only proceed to provide personal information if you accept the new Privacy Policy.


13) Contact Us 

If you have any questions, feedback or complaints regarding your Privacy or our Privacy Policy, please contact us at:

Mail: Luna Liberty Boutique Pty Ltd, Unit 2/171-183 Main St, Montville, QLD 4560

Phone: +61 414 954 687